The multi-purpose role of the PR person
1. To take the scanty information obtained from the sales people, coupled with the urgency and uncertainty of the client and compile it into something of a brief for the designer
2. To live up to the undocumented expectation of the clients who have been wined, dined and entertained by the sales people
3. To compensate for, and attempt to disguise the administrative ineptitude of the sales people
4. To overcome the crappy attitude of the designer, the unreasonable expectation of the client and deliver first class artwork that will sell the product while the sales people are preoccupied with the wining and dining of more clients
5. Think around and compensate for all readings and interpretations of the brief by the designer, including not reading and not following it.
1. To take the scanty information obtained from the sales people, coupled with the urgency and uncertainty of the client and compile it into something of a brief for the designer
2. To live up to the undocumented expectation of the clients who have been wined, dined and entertained by the sales people
3. To compensate for, and attempt to disguise the administrative ineptitude of the sales people
4. To overcome the crappy attitude of the designer, the unreasonable expectation of the client and deliver first class artwork that will sell the product while the sales people are preoccupied with the wining and dining of more clients
5. Think around and compensate for all readings and interpretations of the brief by the designer, including not reading and not following it.
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