There’s free and there’s low cost. When you spend a bit of money your capacity to make an impact goes up; it’s something of an investment in your target audience. Here are some easy and cost-effective ways to get your brand out there.
Corporate gifts- unique and free Branding promotional goods that are unique and eye-catching is a great way to ensure you stay front of mind. The trick is to make them unique and useful.
Steal ideas from competition products and services Within reason, of course. What you are looking for is how much they appear to be investing, and where they are investing so you can compete. When it comes to marketing and creativity though, uniqueness is key.
Seek out new and different advertising platforms Look for innovative ways to get your brand out there, and look to put your business in a space that no one else or no one in your industry has ventured into.
Offer something for free- incentivise Give customers a reason to shop with you- what’s in it for them? A discount, something for free, a value-add- these are all ways your business can distinguish itself from competition products when a customer is weighing you up.
Use email to its greatest potential Use your company database actively- to communicate your specials and promotions. People you have an existing relationship with are much easier to convert into customers than people with whom you have no history. This is information you have on record, and it is free. Exercise it.
Don’t underestimate the power of client relationships Great customer service goes a very long way. Never underestimate the power of a solid relationship and exceptional communication skills.
Corporate gifts- unique and free Branding promotional goods that are unique and eye-catching is a great way to ensure you stay front of mind. The trick is to make them unique and useful.
Steal ideas from competition products and services Within reason, of course. What you are looking for is how much they appear to be investing, and where they are investing so you can compete. When it comes to marketing and creativity though, uniqueness is key.
Seek out new and different advertising platforms Look for innovative ways to get your brand out there, and look to put your business in a space that no one else or no one in your industry has ventured into.
Offer something for free- incentivise Give customers a reason to shop with you- what’s in it for them? A discount, something for free, a value-add- these are all ways your business can distinguish itself from competition products when a customer is weighing you up.
Use email to its greatest potential Use your company database actively- to communicate your specials and promotions. People you have an existing relationship with are much easier to convert into customers than people with whom you have no history. This is information you have on record, and it is free. Exercise it.
Don’t underestimate the power of client relationships Great customer service goes a very long way. Never underestimate the power of a solid relationship and exceptional communication skills.
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